MGM Resorts international has signed its second multiyear agreement with a professional sports league, reaching a deal with the national Hockey League to form a calculated relationship with regard to sports betting. Under terms Camiseta River Plate of the deal, MGM Resorts will become the NHL’s first official sports-betting partner.
Earlier this year, MGM announced a similar agreement with the national Basketball Association.
“The new sports-betting landscape presents a special opportunity for fan engagement utilizing technology and data that are exclusive to our league,” said NHL Commissioner Gary Bettman. “As a leading global gaming operator and enjoyment company, MGM Resorts is the best partner for us to begin our transformative entry into this space. fan engagement, technological improvement and advancement are paramount to our progressive technique and will be at the forefront of everything we do.”
Under terms of the deal, MGM Resorts will be able to market Camiseta Gremio its products and services to NHL fans through the league’s various media platforms and events. MGM Resorts will also be able to use official NHL branding at the company’s land-based and digital sports-betting offerings within the United States.
Key to the deal, however, is data. MGM Resorts will receive access to previously unseen enhanced NHL proprietary game data being generated by the league’s tracking systems currently under development. That access will allow MGM to supply its customers with special game insights that potentially could cause new betting opportunities.
“We couldn’t be a lot more ecstatic to enter into this historic partnership with the NHL,” said MGM Resorts Chairman and CEO Jim Murren. “The league is home to some of the most exciting action in sports and we are Camiseta Brighton & Hove Albion FC thrilled to join with them to create new immersive and exhilarating experiences for hockey fans.”
Share this:
Twitter
Facebook
Print
LinkedIn
Reddit
Email